...don't even ignore 'em.
-- Samuel Goldwyn

Thursday, December 30, 2004

When we come back...

Are you old enough to remember when nobody on TV ever said that? Or, "still to come"? When desperation did not drive TV and radio programming? Could it work today? Ever consider that the pre-tease might be backfiring, so to speak? That the remote-gripping viewer zaps to the next channel because he knows what's coming up?

Fascinating idea, right? You won't believe what I'm gonna post tomorrow.

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