Hype. Not hype.

Two current examples, in the interest of explaining the theme of this blog.

Line from weather promo, today on KING-TV Seattle: "...critical information in critical times."
Hype.

Apple announces three new products, including a 6.5-inch-square, 2-inch- thick Mac for $499.
Not hype.

No adjectives. Performance.

Got examples? Post.