...don't even ignore 'em.
-- Samuel Goldwyn

Wednesday, June 01, 2005

The Coming Post-Marketing Age.

Marketing's great, and nobody's better at it than us Americans. We built a huge money machine with it. But we have a problem. We didn't know where to stop. We've applied it to every institution. We should have stopped before applying it to health care and medicine. And we have come to rue the day we started managing our politics like it's one big ad campaign. This is what this blog is about. Can we move into a post-marketing age? Can we market real reality? Can we market truth so it's cooler than entertainment? Can we sell fairness and restraint and help, and overcome terror and revenge and fear? It's worth a try.

1 comment:

Louise said...

Can we? The Buddha, Christ, Gandhi, and an honorable host of others tried . . . I guess we should at least attempt to follow in their footsteps.