Colossal breakthrough.

Advertising has always been characterized by chutzpah. It's a great attention-getting device. It's often the only part of corporate behavior that could be called progressive. But the idea that we're currently being told we could save money by driving a little more slowly or turning down our thermostats, via TV commercials, by America's oil and gas industry, surpasses mere marketing audacity--it rises to the level of gall.