...don't even ignore 'em.
-- Samuel Goldwyn

Monday, February 06, 2006

Sex and football in drug advertising.

The AIDs Healthcare Foundation is exercised over newspaper ads for Viagra, placed by Pfizer in the L.A. Times and, presumably, other newspapers over Super Bowl weekend. They say the ad pictured a 40-something male, grinning, and the line "Be this Sunday's MVP." They say Pfizer has run similar ads before, for instance, a grinning 40-plus guy and "What are you doing New Year's Eve." They say this campaign promotes unsafe sex and "encourages the use of Viagra as a 'party drug.' "

Viagra isn't a party drug?

Read the whole release.

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