Anything goes, if you disclose. Pharma Division.

Pfizer rewrote the warnings to docs, so the FDA said it was O.K. to start advertising Celebrex again. This is the arthritis pain med connected with heart attacks. As Mel Brooks said, your heart might "attack you," but now you're warned. Everything's hunky-dory now with our protector, the FDA.

BREAKING NEWS: I just went to the Celebrex site and found "Get expert arthritis advice from the doctors at Johns Hopkins," right on the home page. Here's the Q&A. I didn't find the disclosure of how much Pfizer pays JH for this. You write them. I've got other things to do.