...don't even ignore 'em.
-- Samuel Goldwyn

Wednesday, April 18, 2007


The risky business of trying to figure out what’s outside the envelope has finally blown up in Imus’s craggy face. Trouble is, how does the entire broadcasting business back up from envelope-pushing. ‘Cause this isn’t just a single guy’s problem. Outrageousness is a growth industry, one that’s made more than one radio operator, not to mention TV and other media moguls, a lot of money. Radio gets to stare at its navel first, because so many morning zoos in so many markets work on tightropes. Maybe somebody in the industry will find a way to create without crudity. If there’s a creative person left in radio.

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