...don't even ignore 'em.
-- Samuel Goldwyn

Wednesday, November 07, 2007

DRUG ADS HURT. CONSUMER REPORTS LOOKS AT REQUIP COMMERCIALS.

Yes, they're still hurting, those high pressure TV campaigns for exotic prescription drugs. It's good that so many of you drop in on this site and others to check out the claims. And now we've got company from that most respected non-commercial consumer watchdog, Consumer Reports. On their newly redesigned Website, CR is featuring an analysis of Requip commercials. That's the Glaxo drug promoted for the relief of Restless Legs Syndrome, which I've written about before -- see the Dehype Hall of Fame links in the right column. You should watch the Consumer Reports video analysis and read their report on this drug. Learn how GlaxoSmithKline repurposed a Parkinson's Disease drug for a bigger market -- people who have...or think they have...Restless Legs. Here's the link.

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