...don't even ignore 'em.
-- Samuel Goldwyn

Sunday, December 05, 2004

Wearing it out.

It's horrific, don't you think, the way local TV news has hyped its use of extreme adjectives and adverbs.

If it's sad, it must be
tragic. If it's surprising, it must be stunning. If it's crime, it's heinous. Fatal? Deadly.

What do you think would happen if some TV news director ordered the deletion of all hype words, and discovered his ratings didn't fall a single decimal point?

He'd be
devastated, of course.

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