...don't even ignore 'em.
-- Samuel Goldwyn

Sunday, January 08, 2006

Never mind the music on the Cymbalta TV commercial. Look at this.

Because so many people are searching the Net, trying to find out what that music is, I decided to see if I could find it for you. I'm still looking...but I found this: an article in the Indianapolis Star, in Eli Lilly's hometown. It says Lilly is trying to get Cymbalta approved for use against "generalized anxiety disorder." it's already a smash as the latest drug of choice for depression and diabetic pain. Lilly's done a masterful positioning job with "depression hurts." And if they released the music, it'd go through the roof, too. If you were in marketing, wouldn't you want to get Cymbalta approved for everything short of the common cold? Don't forget, though, to ask your doctor if all this is right for you.

10/13/06 -- If you've come here searching for answers to why music makes you want a depression drug, please read my post about how and why advertising works. Here.

UPDATE 5/18/06 -- For the latest on the search for information on the Cymbalta music, see my 5/17/06 post on the subject.

What's new? If you've arrived at this post by searching for a subject, I invite you to see what I'm up to today. Click here to go to the top of the blog.


Kira said...

did you ever find out what that song is. i love it.

Phyllis said...

I found your blog while searching for info about the beautiful piano music in the "Depression Hurts" commercial. It was familiar to me, and I recently realized that the same piece of music is heard in the movie "Sophie's Choice." So I searched for the movie and found the musical selections listed below were used in it. Of course, I don't know which one it might be, :) And, just to make sure, I'm going to dig out my Sophie's Choice tape tonight to hear it again to make sure it IS the same music from the depression commercial. (I'm 99% sure it is.)

Johann Sebastian Bach
("Jesus Joy of Man's Desiring")

Wolfgang Amadeus Mozart
("Eine Kleine Nachtmusik" (K525)
"Piano Concerto 23 in A Major" (K488))

Ludwig Van Beethoven
("Symphony No 6 in F Major"
"Symphony No 9 in D Minor")

George Frideric Handel
("The Water Music"
"Suite in F Major")

Felix Mendelssohn
("Lieder ohne Worte")

Johann Strauss ("Voices of Spring")

Rebecca said...

I love this song! I, too, ran across your blog searching for the name of that song.

Anonymous said...



I guess I'm going to have to address this mystery again in a new post. Cymbalta and it's TV music is undoubtedly one of the most recognized antidepressants out there. An advertising triumph. Every time a new flight of Cymbalta commercials runs, this site lights up. I wonder if it's a treatment triumph. I'll do some research and post soon.


Anonymous said...

Well anyone got the name of the song? I'd pay for it! lol

Anonymous said...

This sounds like a very different arrangement of the Robert Schumann song from Kinderszenen Op. 15 No. 1 that was played in "Sophie's Choice" by Nathan while sitting on the piano bench with Sophie. The little song she said she always loved as a child. t's not on the soundtrack

Anonymous said...

where can you see the cymbalta ad online?

Anonymous said...


Anonymous said...

hello, i was wondering if anyone discovered the name of that song till this day. thanks =]

Anonymous said...

is the voice for the commercial the same lady in summer of 42
jennifer o niel


Golly, who knows? I remember Jennifer O'Neill, who hasn't achieved anything like the impression she made in the movie since Summer of "42. But I don't think I'd recognize her voice if I heard it.

Anonymous said...

The voice sounds like Roz from Frasier