...don't even ignore 'em.
-- Samuel Goldwyn

Wednesday, May 17, 2006


Here's the latest. A little while ago, I spoke with a nice lady in the PR department at Eli Lilly & Company, makers of Cymbalta, the prescription depression medication whose commercials are so captivating. The lady in Indianapolis politely explained that the music on the Cymbalta commercials, as we've heard before from others, was composed and recorded especially for the commercial campaign.

Lilly hears from lots of people who want to know more about the music, but they're unwilling to disclose the name of the composer, the musicians, the production company or their advertising agency to those who inquire.

As I get time, I'll continue to look for these answers. I don't know why Lilly is treating this as such a secret. I could engage in all kinds of guessing games, but it doesn't really matter. They're within their rights. If you run across any new information, you're welcome to post a comment to this entry. Thanks in advance for your help.

A reminder: music isn't a bad treatment for some forms of depression, and it has no known side effects. Ask your doctor if music is right for you. And, please don't ask for prescription medicine just because you like the music on its TV commercial.

UPDATE 092106: We may have the musical answer. See here.

UPDATE: More on Cymbalta and drug ad techniques
Another Update 08/11/06: New post on the lastest depression medication breakthrough (maybe).


geoff said...

I listened to the music and now I have the urge to become depressed. Do you think that Cymbalta could be right for me?

Anonymous said...

Thanks for the info. I thought I was losing my 'google' skills when I couldn't find anything on this music!!!!

Anonymous said...

This jingle gets me every time, it is so beautiful and my search on google gave me the same result. jingle nowhere to be found. Wish they do not make it such a mystery and let us enjoy the beauty of music freely.

Anonymous said...

The music is plain and unadorned. Just a piano and violin (?).

I like the people when they were depressed. After the drug, they seemed depressingly (sorry) like everyone else.

Serious depression is no fun, but mild depression is probably the correct response to the whole messy world in which we live.

Isn't it?

Turningfinal said...

This info found on YouTube:

Production Company: Crossroads Films, NYC
Director: Kevin Samuelson

Anonymous said...

Yes, it's for solo clarinet and piano. And it's among the worst music-product couplings I've EVER heard. The music is nice but way too depressing for a Cymbalta commercial. Whomever added this music to a commercial for an anti-depressant should really rethink their profession. I may need Cymbalta now myself!

Anonymous said...

Thanks for tracking this down. It's always disappointing though when you find out it was made specifically for a commercial and we'll never be able to grab a full song. First time I encountered that sort of thing was back in like '95 with some BMW commercial with this new model care driving through a flooded city. I wrote BMW (an actual letter back then ;) and they said it was specific to the commercial... very sad.

Anyways, thanks for your diligence.

J from Wisconsin

Anonymous said...

The drug company ripped it off from Schumann Kinderszenen Op 15. Listen for yourself: http://www.youtube.com/watch?v=Aq8LDUCw6sg

Bill H.
Cheboygan, Michigan

Anonymous said...

How ironic, when Schumann committed suicide after many years of madness and depression.

I hate these ads. They are manipulative in the extreme.

Jonathan said...

The Advertising agency that created the ad is DraftFCB.

I know this blog post is old, but it is definitely not Schuman or a more verbose version; it just sound kinda-sorta similar, mostly because the beginning melody is in the bass part.