...don't even ignore 'em.
-- Samuel Goldwyn

Monday, April 03, 2006

Down with drug warnings, say the ad people.

WARNING: Keeping up with the news is not for everybody. Ask your doctor if adrenaline is right for you. Adrenaline can cause flushed skin on the neck and face, rapid heartbeat, visual flashes of red, and secondary injuries from impulsive behaviors, such as kicking immovable objects and insertion of fists into walls, doors and other unyielding objects. During exposure to certain news stories it is recommended that you begin by laughing.

Like for instance, this: an association of health marketing professionals and advertising agencies is petitioning the FDA to do away with the regulations that require drug advertising to contain detailed warnings of drug risks and side effects.

Come on, people, laugh. This is funny stuff. Better you should laugh than stick your fist through your monitor screen, O.K.?

The group wants ads to state that “all drugs have risks, including this one,” [the group's spokesperson] said. “You need to talk to your doctor so you can inform the prescription decision.”

-- BrandWeek.com, March 30, 2006
Please! Stop! I'm laughing so hard I can't breathe! Read all about it here.

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